Soap Opera trailers are used to advertise following specific episodes as
well as informing the audience at the same time. They are specially
slotted at a specific times so it is aired to the target audience that they aim
for. If placed successfully at the right time, it will increase
the broadcasters ratings as well as the Soap opera's.
Here are a selection of Soap opera trailer timings.
Sunday 19:45pm - Emmerdale trailer.
- Before the watershed - does
not contain any censored footage.
- In the evening - when people
are relaxing watching TV
- On a Sunday - shown after
Omnibus, targets the targeted audiences they aim for
Thursday 15: 13pm - Neighbours trailer- Shown mid afternoon
- shown after the earlier episode of Neighbours at 13:45pm,
aiming at the target audience.
- Aiming
at Pensioners who stay at home - Emmerdale has a cast including
the Elderly.
- Avoiding being shown to children
- children are in school at this time of day .
Saturday 20:00pm - Eastenders trailer- Shown after Doctor who - ITV
aiming at the same audience of Doctor Who.
- Doctor Who is a popular show
- viewers who may not have watched Eastenders may be intrigues
by the trailer.
- Aiming at all demographic
groups- before the watershed.
Sunday - In between break of X factor results - Coronation Street trailer
- X factor is a popular Talent show - targets all demographic groups as children and adults are watching X factor.
- Before watershed
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