Leyla Cindil A2 Media 6194
Friday, 25 January 2013
Soap opera Timings
Soap Opera trailers are used to advertise following specific episodes as
well as informing the audience at the same time. They are specially
slotted at a specific times so it is aired to the target audience that they aim
for. If placed successfully at the right time, it will increase
the broadcasters ratings as well as the Soap opera's.
Sunday 19:45pm - Emmerdale trailer.
- Before the watershed - does
not contain any censored footage.
- In the evening - when people
are relaxing watching TV
- On a Sunday - shown after
Omnibus, targets the targeted audiences they aim for
- Shown mid afternoon
- shown after the earlier episode of Neighbours at 13:45pm,
aiming at the target audience.
- Aiming
at Pensioners who stay at home - Emmerdale has a cast including
the Elderly.
- Avoiding being shown to children
- children are in school at this time of day .
- Shown after Doctor who - ITV
aiming at the same audience of Doctor Who.
- Doctor Who is a popular show
- viewers who may not have watched Eastenders may be intrigues
by the trailer.
- Aiming at all demographic
groups- before the watershed.
Sunday - In between break of X factor results - Coronation Street trailer
- X factor is a popular Talent show - targets all demographic groups as children and adults are watching X factor.
- Before watershed
Soap Opera Magazine Idea
As part of our planning and research we had to create a magazine plan for our soap. We has to follow the key features of what is on the front cover of a soap opera magazine.
Past Soap Opera Trailers
This is a trailer composed by Media Studies students in my school in the past.
In this trailer they haven't followed the conventions such as no dialogue in trailers. I don't think the use of dialogue is effective in a soap trailer as viewers might think that the trailer is just highlights of the soap opera trailer. I think this is the only convention they didn't use in their trailer.
Conventions Of A Soap Opera
- Naturalistic settings
- On going serial format broadcast frequently
- multiple characters - strong female characters
- Storylines are fragmented and segmented
- Plot lines address topical issues
- Domestic Settings
- male Characters tend to be more stereotypical
- Events take place in a form of real time
- Emphasis on dialogue Expressing emotional issues and intimate conversations
Soaps are multi stranded with several plots going on at the same time. By having multi stranded plots, it attract a larger audience as viewers may be interested in a certain storyline. Storylines in soaps that are very dramatic and are 'life threatening' are normally dragged out for weeks even months. The outcome of this storyline is normally shown in an hour long episode or is shown at Christmas where the storyline reaches it's climax. Examples of these type of storylines are pregnancies, terminally ill (e.g. cancer), car crash or the ending of a long lasting relationship.
Main characters are based on the people that you would normally found around in any ordinary large city or town. The best characters within a soap would have the humour, jobs, living conditions, habits, and manners as a common place. These characters aren't normally based on stereotypes , but are made to satnd out and be individuals. In soaps they also have realistic meeting places such as pubs, parks and cafes.
Tuesday, 25 September 2012
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