episode. Normally, you have to be a regular viewer to understand the soap opera trailers however these soap opera trailers are very intriguing and may attract new viewers. This presents a great opportunity for soaps as they win either way. The soap opera trailers can also maintain the number of viewers for a soap as they keep the audience hooked onto the storyline. Soaps use specific trailers for Christmas for example. In soaps, major story lines normally end at Christmas so this is why soaps broadcast trailers leading up to the special Christmas Episode. Soap Opera trailers are also used when leading up to an event in a soap e.g Weddings, funerals, Christenings.
This trailer was used in Hollyoaks lading up the to the wedding of Mercedes and Riley. It has a catchy song and ark colours which would intrigue viewers to watch the special episode.
This trailer was used for Eastenders to re introduce a well known character back into the soup. The return of the character will probably spark up a new storyline in Eastenders.
This is what is shown after a soap opera trailer, the time and date of the episode.
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